Our competitive strategy
- Compability Retail Research is a discreet and confidential business that operates within client stores and their competitor formats; both on the high street and on-line. We are based in the UK but frequently undertake projects overseas, in Europe, North America and China.
- Compability Retail Research is a private partnership and has been trading for 16 years. In that time we have undertaken projects in every field of retail; from fashion to food, gardening to furniture, hotels to homewares.
- By having only a small business overhead in terms of head office and support departments we pay more to our researchers than other companies and are still lower cost. Our staff are dedicated, detail orientated and concerned about accuracy. They are highly conscientious, and this is our most prized and valued asset. Most of our audit team have retail experience prior to market research and store checking. Many of them to a senior level within buying, merchandising and retail operations.
- The primary brand equity is in the quality and dedication behind our work – this contrasts strongly with some other market research agencies we have come across. We are a reputation based business.
- In recent years we have worked on projects with almost all of the top UK retailers (by market capitalization) and many smaller businesses and brands. We work for grocers, fashion chains, garden centres, every type of retail outlet and the brands who supply them.
- In addition we supply information to industry observers , major consultancies and private equity investors.